Privacy policy

Native Pet ("Native Pet," "we," "our," or "us") respect your privacy and are committed to protecting it by complying with this privacy notice ("Privacy Notice"). We provide a number of Offerings for users on our Site, including pet supplies, pet supplements, merchandise, and gift cards. This Privacy Notice describes the type of Personal Information we may collect; who we may collect it from; our practices for collecting, using, maintaining, protecting, and disclosing that information when you visit our website at https://nativepet.com/ ("Site") or in connection with the products and services available on the Site or otherwise offered by Native Pet, including our business interactions with you and HTML-formatted email messages we send to you that link to this Privacy Notice, (collectively, the "Offerings").

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. Capitalized terms that are not defined in this Privacy Notice have the meaning given in our Terms of Use located at https://nativepet.com/policies/terms-of-service (the "Terms of Service").

If you are a resident of California, Louisiana, Maryland, Nebraska, Texas, or Virginia, please see the section at the end of this Privacy Policy entitled “CALIFORNIA, LOUISIANA, MARYLAND, NEBRASKA, TEXAS, AND VIRGINIA SUPPLEMENT” for further information on how we handle your Personal Information and your privacy choices.

1. When the Privacy Notice Applies

This Privacy Notice applies to Personal Information we collect, including when:

— when accessing the Offerings;

— in email, text, and other electronic messages between you and us;

— when you interact with our advertising on third-party websites;

— when you interact with our Offerings on third-party websites; or

— when you fill out any forms or similar that are directed to us.

It does not apply to Personal Information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from or on the website. If you would like more information, please go to Section 6, Links to Other Web Sites and Offerings, to learn more.

2. How We Collect Your Personal Information

We collect Personal Information:

— directly from you when you provide it to us such as, when you register to use our Offerings, fill out forms on our Offerings, subscribe to our Offerings, when you enter a promotion sponsored by us, posting material to our Offerings, or request further Offerings;

— records or copies of correspondences (including email address) if you contact us;

— your response to surveys;

— details of transactions carried out on our Offerings and of the fulfillment of your order, including refunds/returns;

— your search queries on the Site;

— automatically as you navigate the Site through automated data technologies such as cookies, web beacons and other tracking technologies; or

— from third parties such as, Google Analytics, Google Shopping and Meta Pixel. 

3. Personal Information We Collect

We may collect the following types of Personal Information:

— information by which you may be personally identified such as name, email, phone number, physical address, date of birth, or any other information which could be used to identify you

— information that is about you but individually does not identify you such as demographics and hobbies/interests;

— information about your internet connection, the equipment you use to access our Offerings, including usage details and IP addresses;

— details of your visits to our Offerings, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Offerings;

— information about your online activities over time and across third-party websites or other online services (behavioral tracking);

— login information such as username and password; and

— your pet's name, date of birth, health information, and activity level.

4. How We Use Your Personal Information

We may use Personal Information that we collect about you or that you provide to us, including:

— to present our Offerings to you or to provide you with information, products, or services you request from us;

— to provide you with notices about your account or subscription, including expirations and renewal notices;

— to carry out our obligations and enforce our rights arising from any contract entered into between you and us, including billing and collection;

— to notify you about changes to our Offerings;

— to provide, analyze and enhance our marketing communications and strategies; and to facilitate social sharing functionality that you choose to use;

—to better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information, content and/or offers tailored to your interests.

— to analyze trends and statistics regarding use of the Offerings and transactions conducted using the Offerings;

—to accomplish our business purposes, including for audits, fraud prevention and security, developing new products and services, and for operating and expanding our business activities;

— in any other way we may describe when you provide the information;

— for any other purpose for which you provide it; or

— with your consent.

We need to collect Personal Information in order to provide the requested Offerings to you. If you do not provide the information requested, we may not be able to provide the Offerings. If you disclose any Personal Information relating to other people to us or to our service providers in connection with the
Offerings, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Notice.

5. Automated Data Tracking Technologies

The information we collect automatically may include Personal Information. We may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Offerings and to deliver a better and more personalized service, including by enabling us to:

— estimate our audience size and usage patterns;

— store information about your preferences, allowing us to customize our Offerings according to your individual interests;

— speed up your searches; or

— recognize you when you return to our Offerings.

The Site uses cookies and similar technologies to keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS and email. For more information about our SMS messaging practices, see Section 9, SMS/MMS Mobile Messaging Program.

To learn more about your rights including how to opt out, go to Your Choices About Your Information.

We and our service providers may collect information automatically in a variety of ways, including:

Your browser or device.

—Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Offerings you are using. We use this information to ensure that the Offerings function properly.

Cookies.

—We and our service providers use cookies, pixels, clear gifs, web beacons, and similar online tracking technologies (collectively, “Cookies”) on the Offerings . Cookies allow us to collect such information as browser type, time spent on the Offerings , pages visited, language preferences, unique identifiers, how you interact with our Offerings , content you view, click on, or share, screen actions, and other traffic data, including to determine which areas and features of the Offerings are popular and count visits.

—This information is used for security purposes, to power the interactive features of our Offerings, to facilitate navigation, to display information more effectively, to personalize your experience, to develop and improve the performance, functionality, and design of the Offerings, for advertising, and to help keep the Offerings free of bugs or errors. We also gather statistical information about use of the Offerings in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding the Offerings . Cookies are also used to track the actions of users of the Offerings (including email recipients), conduct advertising, measure the success of our marketing campaigns, and compile statistics about usage of the Offerings and response rates.

—Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Offerings . We may also use Cookies in online advertising to track responses to our ads.

—We do not currently respond to browser do-not-track signals. If you do not want information collected through the use of Cookies, most browsers allow you to automatically decline Cookies or be given the choice of declining or accepting particular Cookies from a particular website. You may wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html . If, however, you do not accept Cookies, you may experience some inconvenience in your use of the Offerings.

Analytics.

—We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Offerings and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/ , and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout

Invisible reCAPTCHA.

—We use Google’s invisible reCAPTCHA application on our Offerings in order to protect against spam and other automated abuse. The reCAPTCHA tool may make use of cookies, as well as other information like IP address, date, time, language, screen size and resolution, and mouse movements, while on the page. The use of the reCAPTCHA service and the treatment of any information collected through the service are subject to Google’s applicable privacy policy, available at https://policies.google.com/privacy , and Google’s terms of service, available at https://policies.google.com/terms?hl=en.

IP Address.

—Your IP Address is a number that is automatically assigned to your computer by your Internet Service Provider. An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Offerings , along with the time of the visit and the pages visited. We use IP Addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Offerings . We may also derive your approximate location from your IP Address.

Physical Location.

—We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we may not be able to provide you with the applicable personalized services and content.

6. How We Disclose Your Personal Information

We may disclose information that is not Personal Information without limitation. We may disclose Personal Information that we collect or you provide as described in this Privacy Notice:

— to contractors and service providers, to facilitate services they provide to us, including providers of services such as website hosting, data analysis, payment processing, fraud prevention, order fulfillment, product delivery, information
technology and related infrastructure provision, customer service, customer research or satisfaction surveys, email delivery, auditing, and other services;

— to third-party promotional or marketing partners;

— to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Native Pet's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Native Pet about our Offerings users is among the assets transferred;

— to fulfill the purpose to which you provide it;

— for any other purpose disclosed by us when you provide the information; or

— with your consent.

We may also disclose your Personal Information:

— to comply with any court order, law, or legal process, including to respond to any government or regulatory request;

— to enforce or apply the Terms of Service or other agreements, including for billing and collection purposes; or

— if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Native Pet, our users, or other third parties.

7. Links to Other Web Sites and Offerings

This Privacy Notice does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Offerings link. The inclusion of a link on the Offerings does not imply endorsement of the linked site or service by us or by our affiliates.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Apple, Google, Microsoft, RIM, or any other app developer, app provider, social media platform, operating system provider, wireless service provider, or device manufacturer.

7a. Third Party Advertising

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Offerings and other websites or online services. You may receive advertisements based on information relating to your access to and use of the Services and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie or pixel tag on your browser. They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.

8. How We Protect Your Personal Information

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your Personal Information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Offerings, as stated in the Terms of Service, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Offerings like message boards or reviews. The information you share in public areas may be viewed by any user of the Offerings.

Unfortunately, the transmission of information via the internet is not completely secure and we cannot guarantee the security of your Personal Information transmitted to our Offerings. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Offerings.

8a. User Submitted Content

You may provide information to be published or displayed (hereinafter, "posted") on public areas of the Offerings or transmitted to other users of the Offerings or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Offerings with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

8b. Retention of Your Personal Information

We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was collected. The criteria used to determine our retention periods include:

— The length of time we have an ongoing relationship with you and provide services to you, for example, for as long as you have an account with us or keep using our services, and the length of time thereafter during which we may have a legitimate need to reference your Personal Information to address issues that may arise;
— Whether there is a legal obligation to which we are subject, for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them; or
— Whether retention is advisable in light of our legal position, such as in regard to applicable statutes of limitations, litigation or regulatory investigations.

9. SMS/MMS Mobile Messaging Program

9.1 SMS/MMS Mobile Messaging Program. Native Pet offers a mobile messaging program (the "Program") subject to all our policies, including the Terms of Service, this Privacy Notice, and all other Native Pet policies that are publicly available or given to you.

9.2 User Opt-in. The Program allows Users to receive SMS/MMS mobile messages by affirmatively opting into the Program, such as through online or application-based enrollment forms. Regardless of the opt-in method you utilized to join the Program, you agree that this Agreement applies to your participation in the Program. By participating in the Program, you agree to receive autodialed or prerecorded marketing mobile messages at the phone number associated with your opt-in, and you understand that consent is not required to make any purchase from us. While you consent to receive messages sent using an autodialer, the foregoing shall not be interpreted to suggest or imply that any or all of Native Pet's mobile messages are sent using an automatic telephone dialing system ("ATDS" or "autodialer"). Message and data rates may apply. Message frequency varies.

9.3 User Opt-out. If you do not wish to continue participating in the Program or no longer agree to the Terms of Use, Privacy Notice, or any other publicly posted or otherwise distributed to you Native Pet policy, you agree to reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from us in order to opt out of the Program. You may receive an additional mobile message confirming your decision to opt out. You understand and agree that the foregoing options are the only reasonable methods of opting out. You acknowledge that our text message platform may not recognize and respond to unsubscribe requests that alter, change, or modify the STOP, END, CANCEL, UNSUBSCRIBE or QUIT keyword commands, such as the use of different spellings or the addition of other words or phrases to the command, and agree that Native Pet and its service providers will have no liability for failing to honor such requests. You also understand and agree that any other method of opting out, including, but not limited to, texting words other than those set forth above or verbally requesting one of our employees to remove you from our list, is not a reasonable means of opting out.

9.4 Program Description. Without limiting the scope of the Program, users that opt into the Program can expect to receive messages concerning the marketing, promotion, payment, delivery and sale of pet nutritional supplements and other pet products. Messages may include checkout reminders.

9.5 Cost and Frequency. Message and data rates may apply. You agree to receive messages periodically at our discretion. Daily, weekly, and monthly message frequency will vary. The Program involves recurring mobile messages, and additional mobile messages may be sent periodically based on your interaction with us.

9.6 Support Instructions. For support regarding the Program, text "HELP" to the number you received messages from or email us at info@nativepet.com. Please note that the use of this email address is not an acceptable method of opting out of the program. Opt-outs must be submitted in accordance with the procedures set forth in Section 9.3 above.

9.7 MMS Disclosure. The Program will send SMS TMs (terminating messages) if your mobile device does not support MMS messaging.

9.8 Our Disclaimer of Warranty. The Program is offered on an "as-is" basis and may not be available in all areas, at all times, and may not continue to work in the event of product, software, coverage or other changes made by your wireless carrier. We will not be liable for any delays or failures in the receipt of any mobile messages connected with this Program. Delivery of mobile messages is subject to effective transmission from your wireless service provider/network operator and is outside of our control. Carriers are not liable for delayed or undelivered mobile messages.

9.9 Participant Requirements. You must have a wireless device of your own, capable of two-way messaging, be using a participating wireless carrier, and be a wireless service subscriber with text messaging service. Not all cellular phone providers carry the necessary service to participate. Check your phone capabilities for specific text messaging instructions.

9.10 Florida Law. We endeavor to comply with the Florida Telemarketing Act and the Florida Do Not Call Act as applicable to Florida residents. For purposes of compliance, you agree that we may assume that you are a Florida resident if, at the time of opt-in to Program, (1) your shipping address, as provided is located in Florida or (2) the area code for the phone number used to opt-into the Program is a Florida area code. You agree that the requirements of the Florida Telemarketing Act and the Florida Do Not Call Act do not apply to you, and you shall not assert that you are a Florida resident, if you do not meet either of these criteria or, in the alternative, do not affirmatively advise us in writing that you are a Florida resident by sending written notice to us. Insofar as you are a Florida resident, you agree that mobile messages sent by us in direct response to mobile messages or requests from You (including but are not limited to response to keywords, opt-in, help or stop requests and shipping notifications) shall not constitute a "telephonic sales call" or "commercial telephone solicitation phone call" for purposes of Florida Statutes Section 501 (including but not limited to sections 501.059 and 501.616), to the extent the law is otherwise relevant and applicable.

9.11 Third-Party Data Sharing. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

10. Your Choices About Your Personal Information

We strive to provide you with choices regarding the Personal Information you provide to us. Below are options for your Personal Information.

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Offerings may then be inaccessible or not function properly.

Third-Party Advertising. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Notice, please visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/#/

Disclosure of your Information for Third-Party Advertising. If you do not want us to share your Personal Information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email stating your request to info@nativepet.com. Please note that your opt-out will not apply to any information already shared with third parties.

Promotional Offers from Native Pet. If you do not wish to have your email address used by us to send promotional emails promoting our own or third parties' products or services, you can opt-out by sending us an email stating your request to info@nativepet.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. Please note
that if you opt out of receiving promotional emails from us, we may still send you important administrative messages, from which you cannot opt out. This opt-out does not apply to information provided to Native Pet as a result of a product purchase, warranty registration, product service experience or other transactions.

11. Accessing and Correcting Your Personal Information

You can review and change your Personal Information by logging into the Offerings and visiting your account profile page. If you wish to change Personal Information that is located on and controlled by Shopify, you must contact Shopify directly.

If you delete your User Contributions from the Offerings, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other Offerings users. Proper access and use of information provided on the Offerings, including User Contributions, is governed by the Terms of Service.

12. Children Under the Age of 13

Our Offerings are not directed at children under 13 years of age. We do not knowingly collect Personal Information from children under 13. If you are under 13, do not use or provide any information on the Offerings or on or through any of its features/register on the Offerings, make any purchases through the Offerings, use any of the interactive or public comment features of this Offerings or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at info@nativepet.com.

13. Changes to Our Privacy Notice

If you do not agree to this Privacy Notice, do not use the Offerings.

In our sole discretion, we may revise this Privacy Notice from time-to-time. The Last Revised date is set forth at the top of this page. All changes are effective 15 days after the Last Revised date for current users and immediately for new users. 

14. How to Contact Us

To ask questions or comment about this Privacy Notice and our practices in general, contact us at:

Email: info@nativepet.com

Physical Address: 399 S. Spring Ave, Suite 208A, Saint Louis, MO 63110

CALIFORNIA, LOUISIANA, MARYLAND, NEBRASKA, TEXAS, AND VIRGINIA SUPPLEMENT

Pursuant to the California Consumer Privacy Act, the Louisiana Consumer Privacy Act, the Maryland Online Data Privacy Act, the Nebraska Data Privacy Act, the Texas Data Privacy and Security Act, and the Virginia Consumer Data Protection Act, we are providing the following additional details regarding the categories of Personal Information about California, Louisiana, Maryland, Nebraska, Texas, and Virginia consumers that we collect, use, and disclose.  This section supplements the information provided above in this Privacy Policy.

Categories of Personal Information Collected and Disclosed

The following chart details which categories of Personal Information we collect, as well as which categories of Personal Information we have collected and disclosed for our operational business purposes in the preceding 12 months. The chart also details the categories of Personal Information that we “share ” for purposes of cross-context behavioral or targeted advertising, including in the preceding 12 months.

We may also disclose the above categories of Personal Information to a third party in the context of any reorganization, financing transaction, merger, sale, joint venture, partnership, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

We do not sell Personal Information as defined under appliable law, and we have not engaged in such activities in the preceding 12 months. Without limiting the foregoing, we do not sell or knowingly “share” Personal Information for purposes of cross-context behavioral advertising, as defined under applicable law, of minors under 16 years of age.

Rights and Requests
You may request:

1. To know whether we process your Personal Information, and to access such Personal Information.

If you are a California consumer, you may also request that we disclose to you the following information:

a. The categories of your Personal Information we collected and the categories of sources
from which we collected your Personal Information;
b. The business or commercial purpose for collecting or “sharing” your Personal
Information;
c. The categories of your Personal Information that we “shared” and the categories of
third parties to whom we “shared” your Personal Information;
d. The categories of your Personal Information that we disclosed for a business purpose
and the categories of service providers or contractors to whom we disclosed your
Personal Information; and
e. The categories of third parties to whom we disclosed your Personal Information.

 

If you are a Maryland consumer, you may also request that we disclose to you the categories of third parties to whom we disclosed your Personal Information.
2. To correct inaccuracies in your Personal Information.
3. To have your Personal Information deleted.
4. To receive the specific pieces of your Personal Information, including a copy of your Personal Information in a portable format. 

5. To opt out of targeted advertising, including the “sharing” of your Personal Information for cross-context behavioral advertising.

 

You have the right to be free from unlawful discrimination and retaliation for exercising your privacy rights.

To make a request, please contact us at online webform or info@nativepet.com.

We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. We may need to request additional Personal Information from you, such as mailing address, telephone number and/or email address, in order to verify your identity and protect against fraudulent requests.

If you maintain a password-protected account with us, we may verify your identity through our existing authentication practices for your account and require you to re-authenticate yourself before disclosing or deleting your Personal Information. If you make a deletion request, we may ask you to verify your request before we delete your Personal Information. Please note that we cannot delete your Personal Information without also deleting your user account.

To request to opt out of any future targeted advertising, including the “sharing” of your Personal Information for cross-context behavioral advertising, click here 

We also process opt-out preference signals, such as the Global Privacy Control. These signals set your opt-out preferences only for the particular browser or device you are using. For information about how to use the Global Privacy Control, please visit https://globalprivacycontrol.org/. 

Authorized Agents

If an agent would like to make a request on your behalf as permitted by applicable law, the agent may use the submission methods noted in the section entitled “Rights and Requests.” As part of our verification process, we may request that the agent provide, as applicable, proof concerning their status as an authorized agent. In addition, we may require that you verify your identity as described in the section entitled “Rights and Requests” or confirm that you provided the agent permission to submit the request.

Appeal Process 

If we refuse to take action on your request, you may appeal this refusal within a reasonable period after you have received notice of the refusal.  You may file an appeal by contacting us via info@nativepet.com.

De-Identified Information 

Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.