We create vet-approved formulas that offer all the benefits not found in kibble alone.
We only use real, limited ingredients in our formulas because our pets deserve to eat clean.
We make sure that real protein is the backbone of our formulas, so dogs get the taste they love.
To preserve all the goodness
with minimal processing
Aka, cheaper and Less effective
in questionable quantities
Lots of fillers
like Palm fruit oil.
Read what dogs (and thousands of their people) are saying…
We’re passionate pet owners and food nerds who want to give our pets access to high quality food.
We noticed a lot of fillers in our pets’ food...and decided to do something about it. We only use 7 ingredients (or less) in our formulas because our pets deserve to eat clean.