Targeted, functional nutrition that aims to improve your pet’s life for good.
THEY NEED THE TARGETED NUTRITION
KIBBLE ALONE CAN'T PROVIDE
EFFECTIVE
We create vet-approved formulas that offer all the benefits not found in kibble alone.
CLEAN
We only use real, limited ingredients in our formulas because our pets deserve to eat clean.
TASTY
We make sure that real protein is the backbone of our formulas, so dogs get the taste they love.
native pet
AIR-DRIED CHEW
MADE WITH:
Real, Chicken
OUR METHOD:
Air-dried
To preserve all the goodness
POWERED BY:
Natural
ingredients
with minimal processing
ADDITIVES:
Zero.
Nada. Zilch!
THE AVERAGE
SOFT CHEW
MADE WITH:
Chicken Flavoring
THEIR METHOD:
Pressured extrusion
Aka, cheaper and Less effective
POWERED BY:
Lab-processed
ingredients
in questionable quantities
ADDITIVES:
Lots of fillers
like Palm fruit oil.
Read what dogs (and thousands of their people) are saying…
Love it!!! I've been using canned pumpkin for a while now but I've been waiting for a high quality, organic pumpkin puree powder for a long time, and it's finally here! My dog loves the taste, and it has no added sugar. It's also made in USA and Canada (not China)! I've already recommended to several of my dog's puppy pals!
I have two miniature schnauzers and they LOVE these things. Yes, they are messy as they produce crumbs but I can live with that. I only let them chew on them for a little while each day. When they get small, I just pop them in the microwave for a minute and make the yak cheesey poofs! I have had no issue with mold, broken, or defective chews from this company.
I received a perfect bag of chews that my dogs absolutely love! This is a great product that keeps the pups interested for days. When all that's left is a little nub, microwave it for a minute or two and it puffs into a big treat that they devour in minutes. Perfect product! Thank you!
We’re passionate pet owners and food nerds who want to give our pets access to high quality food.
We noticed a lot of fillers in our pets’ food...and decided to do something about it. We only use 7 ingredients (or less) in our formulas because our pets deserve to eat clean.
