THEY NEED THE TARGETED NUTRITION
KIBBLE ALONE CAN'T PROVIDE
EFFECTIVE
We create vet-approved formulas that offer all the benefits not found in kibble alone.
CLEAN
We only use real, limited ingredients in our formulas because our pets deserve to eat clean.
TASTY
We make sure that real protein is the backbone of our formulas, so dogs get the taste they love.
native pet
AIR-DRIED CHEW
MADE WITH:
Real, Chicken
OUR METHOD:
Air-dried
To preserve all the goodness
POWERED BY:
Natural
ingredients
with minimal processing
ADDITIVES:
Zero.
Nada. Zilch!
THE AVERAGE
SOFT CHEW
MADE WITH:
Chicken Flavoring
THEIR METHOD:
Pressured extrusion
Aka, cheaper and Less effective
POWERED BY:
Lab-processed
ingredients
in questionable quantities
ADDITIVES:
Lots of fillers
like Palm fruit oil.
We’re passionate pet owners and food nerds who want to give our pets access to high quality food.
We noticed a lot of fillers in our pets’ food...and decided to do something about it. We only use 7 ingredients (or less) in our formulas because our pets deserve to eat clean.