Our Motto?

Keep it simple.

We’re focused on 3 things: taste, nutrition and limited ingredients. We make sure pets get that rich, protein-forward flavor they love. We partner with leading vet nutritionists who ensure our whole food formulas pack a punch when it comes to benefits. Lastly, we keep the ingredients to a minimum and source from the USA and Canada.

Made to taste

Packed with

Sourced and made
in North America


Read what dogs (and thousands of their people) are saying…


We’re passionate pet owners and food nerds who want to give our pets access to high quality food.

We noticed a lot of fillers in our pets’ food...and decided to do something about it. We only use 7 ingredients (or less) in our formulas because our pets deserve to eat clean.